The Google UX Design Sprint methodology was developed at Google from a vision to grow UX culture and the practice of design leadership across the organization.
The Design Sprint is a five-day process for answering critical business questions through design, prototyping, and testing ideas with customers. The Google design sprint operates in a 6 phase process. Each phase takes approximately 1 day to execute(8 hours) and all 6 phases take approximately 40 hours or 5 days to execute in full.
Working together in a sprint, you can shortcut the endless-debate cycle and compact months of time into a single week. Instead of waiting to launch a nominal product to know if an idea is any good, you’ll get clear data from a realistic prototype.
Google’s Design Sprint process is designed to be run by teams rather than individuals. That means getting everyone together and ensuring that they’re all aiming in the same direction.
6 Phases of Design Sprint :
Phase 1: Understand
In the Understand phase, you will create a shared knowledge base across all participants. Using the Lightning Talk method, knowledge experts across the business are invited to articulate the problem space from business, user, competitor, and technological angles.
Phase 2: Define
In the Define phase, the team evaluates everything they learned in the Understand phase to establish focus. This is done by defining specific context and desired outcomes of potential solutions. The phase concludes by choosing a specific focus for your Sprint, as well as goals, success metrics, and signals.
Know Methods of Phase 2 : https://designsprintkit.withgoogle.com/methodology/phase2-define
Phase 3: Sketch
In the Sketch phase, the UX Design Sprint team generates and shares a broad range of ideas as individuals. You will start by looking for inspiration, such as solutions in alternative spaces. Then, each Design Sprint participant will individually generate ideas for consideration. From there, the team will narrow down ideas as group to a single, well-articulated Solution Sketch per person.
Know Methods of Phase 3 : https://designsprintkit.withgoogle.com/methodology/phase3-sketch
Phase 4: Decide
In the Decide phase, the Design Sprint team finalizes the direction or concept to be prototyped. Each participant will share their Solution Sketch, and the team will find consensus on a single idea through decision-making exercises. The final direction will aim to address the Design Sprint focus.
Know Methods of Phase 4 : https://designsprintkit.withgoogle.com/methodology/phase4-decide
Phase 5: Prototype
In the Prototype phase, the Design Sprint team will work together to create a prototype of your concept. This is when many decisions are made around what exactly the concept is and includes. You will aim to create a prototype that is just real enough to validate, and you will do it really fast!
Know Methods of Phase 5 : https://designsprintkit.withgoogle.com/methodology/phase5-prototype
Phase 6: Validate (Test)
In the Validate phase, the UX Design Sprint team will put your concept in front of users – this is your moment of truth! You will gather feedback from users who interact with your prototype, and if relevant, you will conduct stakeholder and technical feasibility reviews.
Know Methods of Phase 6 : https://designsprintkit.withgoogle.com/methodology/phase6-validate
Though this is a tried and tested methodology by Google; it’s also a brand new concept adapted from agile methodologies. It may take a few tries within your organization to keep the sprints to 5 days. A highly productive design team working in sprints is more likely to add business value and thus be recognized for their work within the larger organization.
Learn More :
IDEA TO APPSTORE – Design Process UX/UI Remote Design Sprints by AJ&Smart
Google Design Sprint By Jake Knapp
Watch all phases on YouTube – https://www.youtube.com/watch?v=Fc6A2WuEkZI&list=PLQjb7PbWSDVZv_CEfvpK6UzC0vJhBGgGg