7 Factors of UX

The 7 Key Factors that describe the User Experience according to Peter Morville

User experience (UX) plays a dominant role in fulfilling organizational goals. The success or failure of a product depends on the level of user experience. Every organization is striving to improve the overall experience of the product and delivering high-quality service to meet customer satisfaction. UX best practices encourage enhancing the quality of the user’s interaction with your product and any related services.

At the core of UX is to make sure that users find value in what you are providing to them. There are 7 factors that influence the user experience.

The 7 Key Factors that Describe User Experience

Useful – An organization launches the product, intending to meet customer needs. People are more dominated to purchase a brand or company product that returns better results, quickly and effectively. When you make the products that are not useful for the customer, they might get a poor impression on it. So, make sure that you are delivering the products that are useful for customers vastly.

Usable – Usability is concerned with allowing users to effectively and efficiently reach their end goal with a product. The first version of products or services may contain less usability that must be corrected in the second version and it should be continued to an advanced level.

Findable – Findable relates to the concept that the product must be easy to find and in the occurrence of products; the content inside them must be easy to discover too. If you cannot find a product, you will not buy it and that is true for all potential users of that product.

Credible – The trust of the customers on your product or service is labeled as the credible element of user experience. It is nearly impossible to provide a user experience if the user thinks the product maker is a lying, fool with bad intentions. The trust that you build for your brand among people concerns more in your success.

Desirable – The desirable element is nothing but the achieving level of your product or service in the target market. The desired products have a more desirable feature for their brand, design, usage, and cost. The development of desirable element will help you get more customers with the satisfied one improving your business. So, put much effort to improve the value of your product for fulfilling better user experience.

Accessible – Accessibility is about providing an experience which can be accessed by users of a physically challenged people – this includes those who are disabled in some respect such as hearing loss, motion impaired, impaired vision etc. It is one amongst the vital factor of user experience which indicate that uses of a product or service and making the same access to all kind of people. Accessible design is now a legal responsibility in many jurisdictions including the EU and failure to provide it may result in fines.

Valuable – Whenever you deliver a product or service, make sure that it lead the best results which add value to your product and brand. It must provide value to the business which creates it and to the user who buys or uses it. Without value it is likely that any primary success of a product will ultimately be compromised. Design your business in such a way that it increase reputation of your brand or product.

The success of a product depends on more than utility and usability alone. These seven factors play a vital role, Products which are usable, useful, findable, accessible, credible, valuable and desirable are much more likely to succeed in the market place. Adopt seven factors and enhance the user experience of your brand successfully!

Read more about the usability – https://www.usability.gov

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