User experience, or UX, is a popular term in the design and technology industries today. Although, many are not sure what UX means or how to use the term correctly.
In this article, we will take an in-depth look into UX Design. let’s start by defining UX Design.
“ User Experience encompasses all aspects of the end-user’s interaction with the company, its services, and its products. ” – Don Norman
User experience (UX) design is the process design teams used to create products that provide meaningful experiences to end users. “User Experience” was popularized by Don Norman’s self-selected title of User Experience Architect at Apple Computer, Inc. in 1993. Usability and User Interface (UI) design are important aspects of UX design, they are parts of it – UX design covers a large range of other areas, too. User Experience results from interaction with products or services. In simple words we can say, UX Design is the journey while UI Design is the part of that journey.
UX is the crucial element in the success or failure of any product. If your users don’t feel good about your product, they’re going to buy from your competitors.
UX concerns everything that affects a user’s interaction with your product. When people use a product, they usually measure their experiences. UX requires a rich understanding of the user: their needs, behaviors, wants, and the situation in which they will use a product.
UX design is not equal to UI design
They frequently referred to UX design as UI (user interface) design. That’s because many people connect the word “design” with visuals. Even though UI is an important part of the user experience, it’s just the visual layer of a product. UX designers think beyond the visual layer as they design the function behind the visuals, bridging the gap between how something looks and how it works.
A UX design process usually follows something similar to a design thinking process, which comprises five phases:
1 Empathize with the users (learning about the audience – research)
2 Define the problem (identifying the users’ needs – research)
3 Ideate (generating ideas for design – research)
4 Prototype (turning ideas into concrete examples – UI design)
5 Test (evaluating the design – testing)
Best Tools For UX Design:
1. Miro (UX Research) – https://miro.com
2. SurveyMonkey (UX Research – Survey and Interview) – https://www.surveymonkey.com
3. Figma (UI Design / Prototype) – https://www.figma.com
4. Sketch (UI Design / Prototype) – https://www.sketch.com
5. InvisionStudio (UI Design / Prototype) – https://www.invisionapp.com/studio
6. Userzoom (Usability Testing) – https://www.userzoom.com
7. Usertesting (Usability Testing) – https://www.usertesting.com
8. Hotjar (Usability Testing) – https://www.hotjar.com